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Allied Florists of Houston
The Association of Professional Florists
...When only the best will do.
Archive - AFH July 1981 - June 1982
President - Charles Booth
1st Vice President - Betty Reich
2nd Vice President Mike Danna
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Allied Florists of HoustonThe Association of Professional Florists...When only the best will do. Archive - AFH July 1981 - June 1982
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Tell the
Allied florists
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 Allied Florists of Houston's New Officers Lynn McLean, Yvonne Pfeil, Mike Danna, Betty Reich, and Charles Booth  Mike Rich, Simmon's Florist is presented the Houston Cup by Charles Booth, President Allied Florists of Houston.  'PEANUTS' WINS TOP AWARD Lewis 'Peanuts' Rushing of Greer's in Baytown, right, was presented the Buddy Benz Award by Charles Booth of Boyd's Florist, Houston Allied president. The award, given each year, is in the memory of Buddy Benz, longtime designer and teacher who influenced generations of florists throughout the nation. The award is the highest honor Houston Allied presents. |
July 1981 to June 1982
President - Charles Booth, Boyd's Florist |
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Letter from Charles
Booth, Boyd's Florist... The board, elected from Houston's 138 member stores and growers, spends a good bit of time monthly acting in your behalf. We don't always agree, but it's a friendly disagreement working for the betterment of the whole group. We staged three most successful mall shows over the past year. Lynn Lary McLean did a magnificent job of running shows at two different malls on the same day. Mall management estimates that 80,000 to 100,000 people see the displays and demonstrations during a typical two day show. So that's maybe 250,000 people who saw our flowers and our creativity. Most of these people, I'm sure, never have seen the inside of a flower shop. The uncertainty surrounding the air controller strike last August caused us to cancel a $7,000 rose advertising campaign on radio. The board was concerned, needlessly it turned out, that we wouldn't be able to ship enough roses to meet the demand we would create. So we held off that money and bought $7,000 worth of billboards - in November and December. One of the most unusual ad efforts we began was the 'Wooden Dollar'. The idea is to bring business into your shop. Florists in April were given of the Wooden Dollars which bring $1 off any cash purchase at any participating Allied retail shop, The promotion got off with such enthusiasm that we ordered another 10,000 more. Houston Allied, never neglecting the social side, staged its annual Christmas dance in November to begin the holiday season. This was echoed by the big blast with a live band and free beer during the design show during March at the Adam's Mark. The educational thrust of the Allied was met with our monthly meetings and special seminar with Frankie Shelton, a six hour seminar touching on all aspects of the retail florist business. This was a no-nonsense, close-up session at the Houston Floral Delivery Service designed for advance teaching of our people. Our day-and-a-half design show in March continued the teaching effort. Wyn Christenson and Mike Danna were co-chairman of this spectacular event. Until I was involved, I never realized how much time, talent, really physical effort and money goes into a major design school like this. Houston Allied in February made a positive public relations step to counter potential bad publicity about high costs and flower shortages that usually occurs around Valentine's. Arrangements were sent to carefully chosen decision makers among the news media along with a note offering instant information through the Allied office about flower availability and prices. Result: no bad press in Houston, although many other markets reported unfortunate 'news' items. It's hard to judge in such a short time as a year the effect Houston Allied has. (Thanks to my predecessor, Charlene Sawyer, I inherited the Outstanding Allied in Texas award from the Texas State Florists Association.) Membership is up. Allied finances are in good shape. A poll of the directors recently showed that all of us, retail, wholesale and grower alike - had a good increase in the past 12 months in spite of soft business elsewhere.
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 Spring 1982 Design School Tony Allegretti, Jane Hebert and Linda Alexander  Wayne Fisher, Fisher Florist in Houston, accepts with stunned unbelief and good humor a dried arrangement deliberately bought with a worthless check by Captain John Logan, right. Capt. Logan and his detectives worked for a week passing hot checks to selected Houston Allied members to dramatize what not to do. All merchandise was returned at the Houston Allied Florist meeting.  Lynn McLean |
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