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The Association of Professional Florists...When only the best will do.Rocky Pollitz AAF AIFD PFCI CMG
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"I've
had the time of my life," Rocky Pollitz, AAF, AIFD, PFCI, said, after
being presented with the industry's highest honor, SAF's Floriculture
Hall of Fame Award.
Pollitz is renowned for revolutionizing education in the floral industry. Appointed by Teleflora as director of industry relations in 1980, and later promoted to vice president in 1986, Pollitz founded Teleflora's education department and revamped the Teleflora Units program to place a greater emphasis on education. She started the tradition of bringing a team of floral designers to the Units to teach workshops on floral design and business. Her department at Teleflora was responsible for hundreds of programs a year. Pollitz herself has given countless presentations and seminars, and has commentated at various state and national conventions and shows. Over the course of her career Rocky also has helped shape and advance the American Institute of Floral Designers (AIFD) as she served in numerous leadership positions including a rare two-year term as AIFD's president, from 1976 to 1978. She currently is a trustee emeritus of the AIFD Foundation, which has established a scholarship fund in her name. She has received many industry honors, including: AIFD's Award of Distinguished Service to the Floral Industry in 1992 and Distinguished Service to AIFD in 1993, and SAF's Golden Bouquet (Paul Ecke, Jr.) Award and PFCI's Tommy Bright Award (both in 1995). Pollitz served as a member of SAF's Government Relations Committee (from 1999-2002) and PFCI Committee (from 1991-1994). Though she retired from Teleflora in 2003, she still remains an active participant in the floral industry as a consultant, designer and commentator. About Rocky Pollitz Pollitz is
the recipient of many industry awards including the American
Institute of Floral Designers' Award of Distinguished Service
and the American Horticultural Society's National Frances Jones Poetker
Award. Her expertise has been tapped by many
including the White House, the
Smithsonian Institution, Fiesta Floats
in conjunction with the Rose Parade and the Los
Angeles County Museum of Art.
Rocky Pollitz is a Teleflora Vice President, Emeritus. Ms Pollitz was recruited to Teleflora by Lynda Resnick in October of 1980 and retired in April 2003.. During her tenure at Teleflora, Ms. Pollitz held several different titles and established Teleflora's Education department which produces over 300 educational, design and business programs each year. She also spearheaded Teleflora's Make Someone Smile Week. Many may know her from Ask Rocky, her monthly column in FLOWERS& Magazine where she once held the title of Publisher. Her expertise has been recognized by the White House, Smithsonian Institute and the Los Angeles County Museum of Art. Additionally, her floral designs have appeared in major publications such as House Beautiful, Brides, Town & Country and The New York Times. In addition to being a floral designer of high regard and one of the most respected speakers/commentators in the floral industry, Rocky has held numerous titles of distinction. Rocky is a former President of AIFD and an AIFD "Fellow." She was presented the Professional Floral Communicators International (PFCI), Tommy Bright Award and the SAF Golden Bouquet Award. She is also a long-time member of the Color Marketing Group (CMG). SOURCE: www.zoominfo.com
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