The Society of American Florists (SAF) is a national trade association representing 12,000 growers, importers, wholesalers and retailers of flowers and plants. SAF continues to be a leader in consumer research, bringing new insights to the floral industry and the public on Americans' attitudes and desires toward flowers and plants.

Through its Flower Fundamentals public relations program, SAF is educating consumers about the benefits of floral gifts and the expertise of professional florists.

Rebecca Cole is a New York City floral and interior designer. She is the founder of Cole Creates, a retail and design business, and she appears regularly on television and radio shows. The author of Flower Power, Potted Gardens and Paradise Found , she is a regular contributor to the Today show and has appeared on Oprah. Cole is also the star of the Discovery Channel show, Surprise by Design.

Rebecca Cole

Articles

Flower Gift Tips
New Guys Guide
Wedding Flower Fashion and Fundamentals
Floral Designs for Kitchens

Launched in 2005, SAF's Flower Fundamentals campaign features spokesperson Rebecca Cole (author of Flower Power and co-host of Discovery Channel's Surprise by Design), strategic media relations activities and a month-by-month guide on floral gift giving.

Rebecca Cole

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Society of American Florists
1601 Duke Street
Alexandria VA 22314
Phone: (800) 336-4743
Fax: (703) 836-8705

SAF also hosts a web site to provide information about the floral industry
to both it's members and consumers.

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- your assurance of Professional Quality and Service.

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Allied Florists of Houston
c/o Taylor Wholesale Florist
1601 West 21st Street
Houston, TX 77008
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