Allied Florists of Houston

BUDDING NEWS FOR BRIDES
WEDDING FLOWER FASHION AND FUNDAMENTALS

Author and Floral Expert Rebecca Cole
Discusses Floral I-Do's

Brides need not worry about matchmaking when it comes to wedding flowers. From the bridal bouquets to the boutonnieres, wedding flower trends include diversity of choice, boldness of color and distinctiveness of design, according to a leading expert.

Floral and interior designer Rebecca Cole is author of Flower Power, co-host of Discovery Channel's Surprise by Design and a regular contributor to the Today show. She describes leading trends.

“Wedding flowers follow fashion trends,” Cole said, “and today, individuality, rather than convention is in style. No longer do the bridesmaids' bouquets need to match the bridal bouquet, the boutonnieres and centerpieces.” In some cases, each bridesmaid may have a different bouquet, according to Cole.

Colorful blooms, in contrast to traditional white, also are en vogue, with lavenders and plums beautifying bridal parties. Bold and powerful arrangements dominate over the traditionally romantic. “Modern, Zen and even monochromatic designs featuring only one flower or color will in many cases replace traditional delicate mixes of flowers headed down the aisle,” Cole said.

When it comes to dramatic and distinctive design, hand-tied French twist bouquets incorporating bold ribbons and pearls will make a striking statement. Cascading bouquets, a current popular selection for brides, will continue to add drama. And, table décor will become even more of a central focus.“The containers that hold the flowers and what surrounds them, the candles, are attracting significant attention from brides.” Cole said

“Even for smaller, more intimate weddings,
flowers can make a big design statement, on any budget.”
- Author Rebecca Cole

THINK OUTSIDE THE BUNCH

Beyond the most established uses for wedding flowers – room and table décor and corsages – flowers of all varieties are being used to enhance the special day in many non-traditional ways. For example:

Welcome gifts for out-of-town guests and members of the bridal parties,
Thank you gifts for those people who make the bride and groom's day special,
Rehearsal dinner and wedding brunch décor,
Decorations for the wedding transportation,
Floating arrangements for ponds or pools, and
Accessories for the bride's hair, in some cases replacing the more traditional veil.

WORKING WITH A FLORIST

For many brides, the most difficult floral decision can be finding the right florist.

“One of the biggest mistakes a bride can make is not entrusting
a professional florist to design their wedding flowers.
The touch of a good floral designer is unmistakable
and will be reflected in the feel of the ceremony,
as well as in the wedding pictures,”
- Author Rebecca Cole

The best way to find the florist right for you is to ask friends and family for names of some florists they know and trust.

“Ultimately, you should select a florist whose style you like.
Visit a number of florist shops to get a feel for their style,
and once you think you've decided on a florist,
have your fiancé send you flowers from the shop,
and see if you like what arrives.”
- Author Rebecca Cole

The Society of American Florists, the trade association that represents thousands of U.S. florists and other members of the floral industry, wants every bride's day to be perfect and offers helpful advice for brides-to-be.

Some key pieces of information brides should share with their florists include descriptions of the wedding dress, bridesmaids dress colors, church and reception rules and pictures of arrangements they like and don't like.

“Seeing your personal style will help your florist translate your concepts into workable floral designs that will make your wedding day look like you've always imagined,”
- Jennifer Sparks , Vice President of Marketing
Society of American Florists

The organization also suggests some questions brides should ask during a floral consultation, such as:

Do you have any pictures of your work at my wedding/reception location?
Will the newest floral varieties be available in the colors I have chosen?

“Flowers are one of the most important elements of your wedding day.”
“They set the mood and tone for the event
and will remembered for years to come.”
- Author Rebecca Cole

The Association of Professional Florists