Allied Florists of Houston

A new Harvard University study called "Home Ecology of Flowers" is a result of a collective effort and strategic alliance by SAF and the Flower Promotion Organization (FPO). The research reveals that people feel more compassionate toward others, have less worry and anxiety and feel less depressed when fresh cut flowers are present in the home.

"We know that flowers make people happy when they receive them.
What we didn't know is that spending a few days with flowers in the
home can affect a wide variety of feelings - from compassion to worry."

Nancy Etcoff, Ph.D.
Massachusetts General Hospital and Harvard Medical School

"What was particularly surprising was the carryover effect --
people who had flowers in their home also reported
feeling more energetic and enthusiastic at work too."

The Home Ecology of Flowers study at Harvard uncovered three main findings:

Flowers feed compassion. Study participants who lived with fresh cut flowers for less than a week felt an increase in feelings of compassion and kindness for others.
Flowers chase away anxieties, worries and the blues at home. Overall, people in the study simply felt less negative after being around flowers at home for just a few days. Participants most frequently placed the flowers in their kitchens, dining rooms and living rooms, where they spent a lot of time at home. They reported wanting to see the blooms first thing in the morning.
Living with flowers can provide a boost of energy, happiness and enthusiasm at work. Having flowers at home can have a positive carry-over impact on our mood at work, too. The study found that people were more likely to feel happier and have more enthusiasm and energy at work when flowers were in their home living environments.

"As a psychologist, I'm particularly intrigued to find that people who live with flowers report fewer episodes of anxiety and depressed feelings,"

Nancy Etcoff, Ph.D.
Massachusetts General Hospital and Harvard Medical School

"Our results suggest that flowers have a positive impact on our well-being."

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To read more about the Society of American Florists'
study on the research study visit:

The Association of Professional Florists