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Allied Florists of Houston
The Association of Professional Florists...When
only the best will do. Focus on Design
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Focus on
Design Articles
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Welcome to our monthly column
dedicated to the thrilling pursuit of all things floral.
I am thrilled beyond reason to be able to share my humble opinions and tips with all of you who make up this wonderful industry in hopes of sparking that passion for floral design.. This month's column is a little
different . Yes, we have some design tips, but before we get to that, I
want to share my epiphany with everyone.
I AM ADDICTED TO FLORAL DESIGN !! There, I said it !! I know there
are a lot of you out there harboring that same secret. Well, now is the
time to come forth. Acceptance is the first step and believe me I have
accepted it .
It all came to light this past
July 1, 2006 when I was fortunate enough to finally make the journey to
my first American Institute of Floral Design symposium.
AIFD National Symposium is a
yearly event that travels across the country showcasing the best our
industry has to offer. AIFD is at the forefront of innovation and
artistry where floral design is concerned. This year symposium was held
in
Washington DC. When I got there I was very intimidated, but the AIFD
staff and volunteers were very warm and welcoming. I was lucky enough
to see some other Texas delegates there - Coby Neal, Beth O'Reilly, Ted
Bruehl AIFD and Julie Beck TMFA to name a few !!
We settled in to our rooms and prepared for our Accreditation Evaluation Session (AES) the next morning. The test consists of a written exam that was mailed in prior to AES, and an actual live hands-on practical design evaluation. I don't know exactly how many candidates there were, but I am positive it was over 120. We were given all the same flowers foliage and supplies and four hours to complete five floral pieces: 1) a bridesmaid's hand-tied bouquet 2) a best man's boutonniere 3) a casket cover 4) a hospital piece for a teenager 5) a designer's choice piece The time flew by and my stress
level was amazingly high. It was both frightening and exhilarating. It
was similar to competition, but at AES you are only competing against
yourself. The pieces are evaluated (not judged) by AIFD members.
The scoring determines whether you will be accredited or not. Let me
just
say I was so glad it wasn't a competition. The creativity displayed by
the participants was mind boggling. You can simply not pay for a better
class. After we finished our AES we were allowed to walk around and
peek at the other candidate's work. AMAZING!! You all know how
draining the creative process is. Judging from the plethora of
gorgeous designs that surrounded us, these designers were surely
exhausted. I was really happy with the pieces I submitted.
Unfortunately, we will not find out until September if we made the cut.
I made many new friends and the networking opportunities are fantastic. The dinner/dance events are fabulous and the programs presented are top notch. If you have ever even considered attending, I urge you to do yourself a favor and go. Even if you are not doing the AES, the educational opportunities alone are worth ten times the price. I came home totally rejuvenated and inspired. This is where the epiphany came in. I'd always loved floral design, but it was at AIFD that I decided I will love flowers and floral design for the rest of my life!! I will definitely look forward to my response from AIFD with great anticipation. Regardless of the outcome, I will attend the AIFD symposium every year for the rest of my life. YES !! IT IS THAT GREAT !! Those of you that shared it with me...Thanks for an awesome time and those of you that didn't get to go I strongly urge you to set the time aside for next year's symposium. I truly hope to see you there!! On
another personal note, it is my
great honor to tell you I will be chairing the floral designer of the
year Houston Cup Competition this October. Contestants, if you are
thinking about competing, don't give it another thought. I promise you,
it is an awesome experience and it will help you grow as a designer. I
strongly encourage you to give it a shot.
![]() Now on to our design of the month.
The floral arrangement we are featuring this month would be suitable
for many different occasions. Start by filling the container with
soaked floral foam . This design begins with a dramatic vertical thrust
of bamboo or river cane as the first insertions. The bamboo is inserted
in staggered heights. Pave' the circumference of the container with red
carnations pushed in deep to cover the foam and the thrust of bamboo.
On the right side, insert four roses also in a staggered fashion with
the lowest one resting directly above the paved carnations. Finally,
insert three stems of lilies opposite the roses, being careful to
remove the lower bloom on each stem. These three blooms are used to
establish a strong focal point. This floral arrangement uses no
foliage. Therefore, the perceived value is heightened. This
design is beautiful and versatile. Think hospital, office, even
sympathy (for the registry table). Its clean lines will make it a sure
hit in the most sophisticated circumstances.
We have reached the end of another
column. It is my sincerest wish that you are enjoying reading these
articles as much as I enjoy writing them. Until next month, please
direct all questions or comments concerning this column and its
contents to alextorrestmf@aol.com.
When
you look for a florist, look for the Allied Florist logo - your
assurance of Professional Quality and Service.
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Allied Florists of Houston
c/o Taylor Wholesale Florist
1601 West 21st Street
Houston, TX 77008
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