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Allied Florists of Houston
The Association of Professional Florists
...When only the best will do.
ELEMENTS
and PRINCIPLES
of FLORAL DESIGN
About
Allied Florists of Houston
Members
Retail
Florists
Freelance Florists
Wholesale
Florists
Associate
Florists
Employee
Florists
Student
Florists
Honorary
Florists
Members by city
Retail
Florists
Wholesale
Florists
Associate
Florists
Flowers for Kids
based on
“The AIFD Guide to Floral Design”
The Elements of Design
SIZE – the
physical dimensions
of line, form, or space
COLOR
– the
visual response of
the eye to reflected rays of light
The
Principles of Design
Some primary principles of design are associated with related secondary principles of design.
Primary and Secondary Principles
of Floral Design
VARIATION – dissimilarity
among
attributes or characteristics
REPETITION – the
recurrence of the
elements within a composition
UNITY
– oneness
of purpose,
thought, style, and spirit
The AIFD Guide to Floral Design
“A floral artist learns to see any given plant material in terms of its elemental qualities…the line of its stem, the shape of its bud, the color of its petals, the texture of its leaves, etc. By skillfully applying the principles of design to combine these characteristics with those of other plant materials – or with containers, props, accessories, and the surrounding environment – the desired composition takes shape. An intuitive designer understands the mood and energy expressed by a single, shapely and colorful blossom or by the sinuous contortions of a piece of driftwood, and acts accordingly.”
The AIFD Guide to Floral Design
“Just as a furniture maker uses tools to manipulate his lumber, adds some paint or varnish, perhaps some fabric, and a selection of hardware to realize his vision of a chair, so does a floral designer apply the principles of design to the elements at hand, to produce new floral compositions that are limited only by the imagination of the artist.”
The AIFD Guide to Floral Design
“For a floral designer, the elements and principles extend beyond the floral composition itself. From a sales perspective, they apply to visual merchandising in that the elements of an effective display must be arranged according to the principles of design so as to generate interest and appeal in the mind of a potential customer. They pertain as well, to the placement of a flower arrangement within its surrounding environment, whether it is a private living room or a commercial office space. The floral design should express a harmonious relationship with its setting.”
The AIFD Guide to Floral
Design
“A
beginning flower arranger may feel intimidated by the elements and
principles
of design. But rather than being
limiting and restrictive, they actually provide us limitless
possibilities, for
they are the keys that unlock the secrets of pleasing floral design.”
When
you look for a florist, look for the Allied Florist logo
- your
assurance of Professional Quality and Service.
