Allied Florists of Houston

E-Mail - info.us@flowercouncil.org

www.flowercouncil.org/us

The Flower Council of Holland promotes the sale of floriculture products from the Netherlands on behalf of growers and traders. Activites include market research, maintaining trade contacts, and developing and executing marketing plans. It is active in 26 countries.

Web site features include care and handling, presentation, design ideas, trends, etc.

"So Simple. So Try It."

So Simple. Try It Ad

A new marketing campaign is trying to take the guesswork out of buying -- and arranging -- flowers for British consumers, particularly women 35 and over. Funded by the Flower Council of Holland and directed by the UK's Flowers & Plants Association, the campaign, "So Simple. So Try It," launched in September, and its message is, well, quite simple, says Jonathon Read, a representative of the Flower Council: Buy flowers.

The new campaign relies on trendy graphics and hip language, as well as a dedicated web site to reach out to consumers, doling out advice not only on the types of flowers to buy but also giving tips -- in the form of two-or three-step instructions -- on how to create basic designs.

Visit the new web site at So Simple. Try it.

READ MY MOOD

Would you like to send friends or acquaintances an e-mail with a fitting virtual flower? Angry or happy? Formal or emotional? Whatever the mood, one simple test produces the flower choice that best matches your mood! It is all available at readmymood.com!

Send-a-flower is the newest tool available on the readmymood.com site, which has been created by the Flower Council of Holland. If you have not checked out the 'readmymood' site, you should plan to visit it soon. Many thousands of net-surfers from Holland, France, Germany and the United Kingdom have already visited the site.

The site uses a novel approach to raise awareness for flowers amongst the rapidly growing community of 'bloggers'. These are Internet users who keep a digital diary. To help them with their diaries, they can register for free at the readmymood site. It reads the text on their blog and then finds an appropriate flower. The test produces the flower that most appropriately matches the mood of the posting!

Curious to see how it works? Then head for www.readmymood.com straightaway. It has a simple ‘Try me’ button. And don’t forget to send friends and acquaintances an e-mail with a flower; let a thousand flowers bloom on the Internet!

The Association of Professional Florists

Flower Council of Holland