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Message from the AFH President

Well, we have made it to another school year. WOOHOO… It is going to be a fun year for us here at Allied and I am looking forward to the changes that are taking place and seeing us grow bigger and better than ever.

I did a program in Louisiana the other day and had one of those moments on stage where something struck me and has been with me since that time. The “aha” moment… As I was showing one of the designs, a fall centerpiece, I turned the arrangement to show the back side which instead of the pumpkins for the showing side, had a large succulent that matched the colors of the arrangement. As I did, as if rehearsed, I said you can show your customer a little secret, because on this side we tucked a little succulent in. As they saw the succulent, there was a collective OOOO AHHH and a couple of wows. Don’t we love those moments and the feelings we get when people say wow to our work. We need to create with that thought in mind. Think about the wow moments as you design and create your displays in your store. Give your customers places and vignettes that will make them stop and say wow. It is a great way to increase your sales and serves as free advertising. When your customer has an “AHA”/”Wow” moment because of your work, they talk about it to others. When they have that occurrence in your store, they tell others to go check it out and sometimes come back and bring their friends. It often results in the sales of said item or items. Once they get it home, their excitement continues because they will post pictures of it on social media, with your shop being tagged the vast majority of the time.

Robin Sharma made the statement, “If we are paying attention to our lives, we’ll recognize those defining moments. The challenge for so many of us is that we are so deep into daily distractions and ‘being busy, busy’ that we miss out on those moments and opportunities that – if jumped on – would get out careers and personal lives to a whole new level of wow.” Yes we have to work hard, yes we want to be busy, yes we should volunteer for our industry organizations and civic clubs, but not at the expense that we get too busy to “seize the moment”. Keep your eyes open, you never know when your “aha” moment will come and you don’t want to miss it. We all want to be successful in what we are doing, because wouldn’t we all love to have more than enough money. Yes, Of course we would… but never lose site of the fact that “Money cannot buy Happiness". I have been talking to the kids this week and I will say the same thing to you, “Don’t do something just because it makes lots of money, do it because it makes you happy, then look for that defining moment that will propel you into the future." Make sure you are not missing these moments when they do come, because chances are, they will never come again.

Keep blooming, go out and make something beautiful today.

 Alan Masters AIFD, CFD

Sept 2019 Newsletter


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