The Allied Florist

 Monthly Newsletter of the Allied Florists of Houston



Sheri Jentsch



 October 2018



AFH Quick Calendar of Events


 Oct 3

Texas Floral Showcase “West Texas Region” McKensie-Merket
  Alumni Center, Lubbock, TX

 Oct 9

Taylor Wholesale / Miles of Smiles / AFH Christmas Party

 Nov 4th

Daylight savings time ends

 Nov 11

Veterans Day

 Nov 22

Thanksgiving


October Christmas flyer

  Wired for Success

Education. A noun. And also a verb when you choose to educate and expand your knowledge and expertise as a Floral Artist.

Thanks to Alan Masters CFD AIFD for teaching #wiredforsuccess. 9 eager florists from Huntsville, New Braunfels, and Houston area gathered in LaPorte for a 2 day education opportunity with hands on class in how to use the wonderful Oasis wire products. With Alan’s expert teaching skills and the awesome supply of Oasis products to use, we learned to twist, curl, and twirl the different gauges of wire and properly use the wire tools from the Master.

From flat wire boutonnière backs to impressive wristlet or corsage bases we all learned something new. Everyone made suggestions on different uses for each piece and how an idea could be shaped into something more. Headbands, bracelets, flower girl halos and flower girl hoops, over the shoulder corsages, rings and many more ideas. Who knew that the Oasis wire nest was so versatile! It is easily used as a floral collar or armature for a hand tied, shaped into a bubble bowl enhancement inside the bowl and even shaped into a cuff bracelet.

Everyone in attendance learned something in the two days we were together. We had relaxing lunches and dinners with time to ask questions about business, design techniques and had an overall great networking experience.

From AIFD Professionals to novice designers #wiredforsuccess was a SUCCESSFUL education opportunity. FYI: don’t miss the next one!


 





  What's New
by Alan Masters AIFD

It has been a long time since something new came to our industry that really excited me like the company I want to introduce you to today. My friend Renee Tucci AIFD PFCI has created a needed website for us in this world. Renee and I worked together my first year at Symposium and quickly became friends. She is a brilliant business woman as well as a great designer. Her company, Florastaff, demonstrates just how her passion for our industry has become a compassion for those involved in it. She has created this website with you in mind. She is always thinking of others and looking for ways to make our little slice of the world better, easier and more profitable for all of us. I hope you will take a little time and read further about Florastaff and possibly take time to register on the website.

Florastaff.com is a new, web-based marketplace where freelance designers working in the floral and event industry can connect with floral and event companies who have staffing needs. Renee Tucci, AIFD, PFCI leads the startup and was compelled to start the business to answer the burning question “Why isn’t a service connecting talented and passionate folks with busy and driven companies available?” Renee’s philosophy is that those who are talented and those that are hiring should have a place where one can Get That Gig! There is so much creativity and business blooming out there, there's no reason that either side of the equation should have to struggle and wonder.

Launched in September 2018, Florastaff was developed on a platform that allows freelance floral staff to establish a detailed web-based profile to post to the company’s website. That’s where floral and event companies can find them . In addition, floral and event companies can post upcoming job opportunities that will be available for all freelance members to see.

Florastaff does not try their hand at match-making, they strictly provide the service where each side of the equation can find the other. Renee has received overwhelming positive feedback from all areas of the floral and event industry nationwide with this concept. FloraStaff’s goal is to bridge the gap between those looking for work and those hiring floral and event staff. As a successful manager of a local floral shop and a keen observer of the floral industry, Renee knows what it is like to have a desperate need to fill a skilled floral position for a big event.

Please be sure to visit FloraStaff.com for more information or send an email to Renee at renee@florastaff.com

As I always say, Keep Blooming and Go Out and Make Something Beautiful today.




  Telefloral Press Release

teleflora logo

TELEFLORA NAMES SHIRLEY LYONS OF DANDELIONS FLOWERS & GIFTS AS THE 2018 TOM BUTLER “FLORAL RETAILER OF THE YEAR”

Fourth Annual Award Honors the Legacy of Former Teleflora Chairman, Tom Butler – “The Champion of Florists”

SAF Convention, Palm Springs, CA (September 17, 2018) –
Teleflora, the world’s leading floral delivery service, today announced that Shirley Lyons, former owner of Dandelions Flowers & Gifts, was the recipient of the fourth annual Tom Butler “Floral Retailer of the Year” Award. Opened in 1973, Dandelions Flowers & Gifts is a first-generation, family-owned floral shop in Eugene, OR with a strong emphasis on customer service and community involvement. The Honorary Award recognizes a retail florist and Teleflora member that best exemplifies the legacy of Teleflora’s former Chairman, Tom Butler. The announcement took place at the American Floral Endowment (AFE) Fundraising Dinner in conjunction with the Society of American Florists’ (SAF) Annual convention.


Established in 2015, the “Floral Retailer of the Year” Award was created to honor former Chairman Tom Butler, who was devoted to serve as a trusted business partner, friend and innovator to independent retail florists across the U.S. and Canada. In addition to leading a superb retail operation, the awarded florist must show immense commitment to servicing their community, is a steadfast ambassador in the floral industry and offers meaningful guidance to fellow florists.

“We are extremely proud of Shirley Lyons for demonstrating Tom Butler’s legacy through her hard work at Dandelions Flowers & Gifts in Eugene. Her business acumen and community involvement are remarkable,” said Jack Howard, Executive Vice President of National Accounts at Teleflora. “In addition to her commitment to the community, Lyons’ numerous accolades and leadership roles within the floral industry – including SAF President and Chairman of the SAF board – exemplify why we are thrilled to honor her with this year’s Teleflora Floral Retailer of the Year Award.”


Dandelions Flowers & Gifts has been serving the Eugene, OR area for more than 45 years and was started initially by Lyons and her husband while working in the banking industry. She realized her passion for the artistry of flowers and opened her 250 sq. foot floral and gift shop, steadily growing her business and thriving on a 100 percent satisfaction guarantee with an aggressive marketing strategy. The floral shop’s community involvement is evident through their yearly “Bras for a Cause” event, which encourages local businesses to decorate bras with the goal of raising awareness and funds for breast cancer every October, obtaining about $130,000 to date. Last year, the Oregon Cancer Foundation awarded her the inaugural Sparrow of Hope Award for her tireless contributions to this cause. Lyons is also a powerhouse in the floral industry, taking on numerous leadership positions over the years. In 2014 she was named President of the Society of American Florists (SAF), which marked an important milestone as she became the first woman to hold this title in the organizations’ 140-year history, and subsequently she was the first woman Chairman of the Board in 2015. In 2011, Lyons was recognized as “Business Woman of the Year” by the Eugene Chamber of Commerce.


About the Leadership Legacy of Tom Butler Tom Butler’s passion for the floral industry inspired an almost 50-year career. He served as Chairman of Teleflora, Chairman of the American Floral Endowment (AFE) and was a longtime devoted advocate for the Endowment, beginning his service as a trustee in 2006. Known for possessing an unparalleled knack for fundraising and for his significant interest in expanding and improving the Endowment, Tom’s commitment to giving and innovation continues within the floral industry through the Tom Butler Family Fund that helps provide funds to support The American Floral Endowment’s research and grant efforts. Among his many roles and accomplishments, Tom served as the Chair of the AFE Development Committee and as a Trustee on the AFE Board; TI World President; Member of the American Academy of Florists; Professional Floral Communicators International; Society of American Florists (Past Board of Directors).

He was also a member of numerous national floral and state floral associations. Recipient of SAF’s Hall of Fame Award and Paul Ecke, Jr. Award, Florida State Florists’ Association Hall of Fame Award and Lifetime Achievement Award and Place in the Sun Award; Michigan State Florists’ Association Award of National Industry Service; Michigan Floral Foundation Hall of Fame Award; Arkansas State Florists’ Association Distinguished Service Award and Oklahoma State Florists’ Hall of Fame. Tom passed away in August, 2014, after a battle with cancer. For many who knew Tom, he was considered to be the ‘Chief Champion of Florists’ – always there when they needed him, always understanding their issues and concerns, and always representing their cause.




About Teleflora
Say everything and share your “Love Out Loud™” with the gift of Teleflora® flowers —all made by hand and delivered by hand by your local florist. By tapping nearly 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist — even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep — Teleflora's network of professional florists create artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. Follow Teleflora on Facebook and tag your own #LoveOutLoud moment.




Wedding Design Class
Instructed by Gregor Lersch

Gregor Lersch, floral artist, author and teacher is often referred to as “The Master” of all Master Florists. He is one of the few designers looked to internationally for bringing new trends and design evolution to the global floral industry. His concept of combining all styles of floral design with a sense of place and the personality of the artist in floristic expression is recognized throughout the world as unique.

Gregor has traveled the world teaching and sharing the beauty of skilled floral artistry in over 32 countries. He has been awarded 7 high profile Gold Medals, 30 additional Gold Medals and 22 Silver Medals. He speaks 6 languages fluently and is the author of more than 30 floral design books.

In this intensive two-day hands-on class, students will be inspired to see wedding concepts from the artist’s eye as Gregor leads the workshop in designing bridal flowers including his “Signature Bouquet Styles” for the bride and her attendants. Romantic hair florals, innovative flower girl designs and personal wedding party flowers will also be featured. The tuition of $570 is based on $285 per day but due to the intricacy and structure of this class, one day enrollment could not be offered.

This two-day Wedding Design Class will be offered twice. It will be held on Saturday & Sunday, October 20th–21st from 10am-5pm. The class will be repeated on Thursday & Friday, October 25th– 26th from 9am-4pm. Hotel Accommodations: "Courtyard Marriott Houston Brookhollow" Friday-Saturday $89, Sunday-Thursday $99. Call direct (713) 688-7711 and state you are with "Houston School of Flowers" for special rate. (Hotel located 3 blocks from school).

RSVP with a deposit of $100 which will be deducted from total tuition due by October 15th. For additional information, contact Pat Hermes (713) 681-2400 – info@houstonschoolofflowers.com.

Download the Registration Form




Weddings at the Villa
A Floral Wedding Show presented by Gregor Lersch


Tuesday, October 23rd, 2018

5:30pm - 7:00pm - Book Signing

7:00pm - 9:00pm - Presentation

Hot hors d'oeuvres served during book signing.


The Heights Villa
3600 Michaux Street, Houston, TX 77009

Weddings at the Villa, a floral wedding show will be presented during the fall of this year by Gregor Lersch, floral artist, author and teacher who inspires his students to see floral design from the artist's eye. Gregor is often referred to as "The Master" of all Master Florists as he is one of the few designers looked to internationally for bringing new trends and design evolution to the global floral industry. His concept of combining all styles of floral design with a sense of place and the personality of the artist in floristic expression is recognized throughout the world as unique.

Gregor has traveled the world teaching and sharing the beauty of skilled floral artistry in over 32 countries. He has been awarded 7 high profile Gold Medals, 30 additional Gold Medals and 22 Silver Medals. He speaks 6 languages fluently and is the author of more than 30 floral design books. The attendance fee for Weddings at the Villa is $75. Since seating will be limited, pre-registration is recommended for guaranteed seating and standing room will not be available during this presentation.

Hotel Accommodations: "Courtyard Marriott Houston Brookhollow" located at: 2504 N. Loop West, Houston Tx 77092. Rates are: Friday-Saturday $89, Sunday-Thursday $99. Call direct (713) 688-7711 and state you are with "Houston School of Flowers" to receive special rates.

For additional information, contact Pat Hermes (713) 681-2400 – info@houstonschoolofflowers.com.

Download the Registration Form




  Sept 12 Joint Meeting- Teleflora and AFH

Teleflora South Texas unit and AFH Farm House Fall program was amazing. We loved getting to see Scott Hasty, AIFD show off his talent and skills. I hope everyone took away as many great tips as me for Farm House fall. Education is such an important part of our industry and it was great to see so many there to learn.

Thank you AFH, Teleflora, Scott and all who attended. Looking forward to seeing you all again soon.

Alli Meaux, Teleflora South Texas unit president




Message from the President

It’s officially fall, woohoo. It’s so exciting. Get ready for pumpkins, mosquitos, humidity, shorts and flip flops. Okay so it’s summer with pumpkins. At least here in the Southern parts of the United State, this is true. It is just another level of our heat and another reason that we all long for the day we can get out of the city and into a cooler part of the world to enjoy the fresh air and more comfortable temperatures. While we do still have a lot of hot days ahead of us, the colors of our designs are changing. We are adding or taking away product that fits the season or not (relative to the season at hand ). The next couple of months are jammed with events across the city, as far as floral education goes, so make plans to attend as many as possible. Our next meeting is in October for the Taylor Open House. It will be held October 9th. Due to the large number of programs that are taking place, we will not be holding a program in November to give everyone some time to prepare for the two holidays ahead of us now. We hope this helps with your schedules.  

I want to encourage you again, if you have not yet done so, to go online and pay your dues. It is quick and easy now to handle that online. Several have questioned as to why they need to pay the dues. Depending on the level that you register, you have voting rights and privileges. You always, as a member, get a discount on the programs and more. More importantly though, you are doing your part to help keep Allied current and available to provide education to many, not just today, but in days to come. Dues go toward paying for designers fees so we can bring you the best programs possible.

Ann Frank once said, “Everyone has inside them a piece of good news. The good news is, you don’t know how great you can be! How much you can love ! What you can accomplish! And what your potential is.” I wanted to encourage you all today, to find the good news inside you. Each and every one of you reading this news letter is great and has the potential to be even greater. I tell people all the time how lucky I am to be a part of the Allied Florist of Houston Family. Keep bloomin and go out and make something beautiful today.


Alan Masters AIFD, CFD
President Allied Florist of Houston








Become a Member of Allied Florists of Houston

To see all the benefits that membership provides go to the About Us page.

Dues can be paid online and fax your completed application to 281-360-1035 OR
Mail your check and completed application to:
Allied Florists of Houston
c/o: Taylor Wholesale
1601 W. 21st
Houston, TX 77008

Retail Membership Qualifications 
Retail shops actively engaged in the full time sale of flowers, plants, and related items and located within 100 miles of Houston qualify for this classification. 
The locations shall be clearly identified by an outside florist sign; shall have a separate sales area; a floral display refrigerator; and shall have a delivery vehicle.
At the time of application for membership, the retail shop shall have been engaged in the florist business for at least six months; have a commercial telephone listing; have a full time designer on duty at all times; and belong to at least one wire service.
~ Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Retail Membership Application.


Wholesale / Grower Membership Qualifications
Individuals, wholesalers or wholesale-grower firms who are actively engaged in the production and/or distribution of cut flowers and/or plants and/or related items and located within 100 miles of Houston qualify for this classification.
~Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Wholesale/Grower Membership Application.


Associate Membership Qualifications
Associate Members shall be firms or individuals engaged in wholesale or floral related businesses not qualifying for retail member classification.
~Annual dues are $150 billed each July
~ Includes Voting Privileges
Download the Associate Membership Application.


General Membership Qualifications
General Members shall be individuals employed within the floral industry or students or instructors of floriculture, landscape gardening, landscape architecture, or ornamental horticulture. 
~Annual dues are $50 billed each July
~ NO Voting Privileges.
Download the General Membership Application.



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